The East Pizzas Journal

Stories from the dough

Recipes, behind-the-scenes, tips and the occasional pizza confession.

pizza trends UK 22 June 2026 3 min

Why Stuffed Crust Could Be the Next Premium Pizza Opportunity

Stuffed crust topped Vypr's latest UK pizza trends survey, but what does that tell us about changing consumer behaviour? We explore how indulgence, premiumisation and craft pizza are...

Ash Millar

Latest Posts

3 articles

Why Sourdough Pizza Is Becoming One of the UK’s Strongest Food Trends

artisan pizza

19 May 2026 4 mins

Why Sourdough Pizza Is Becoming One of the UK’s Strongest Food Trends

An increasing number of UK consumers, particularly younger premium-food buyers, are choosing sourdough pizza for its flavour, quality...

14 Mar 2024 4 min

Tutorial: How To Make Sourdough Pizza

Learn how to make sourdough pizza with a step-by-step tutorial. Our tutorial will walk you through the best...

Stories from the dough

Why Stuffed Crust Could Be the Next Premium Pizza Opportunity

Latest Posts

Why Sourdough Pizza Is Becoming One of the UK’s Strongest Food Trends

Tutorial: How To Make Sourdough Pizza

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